Using the Custom Scenarios

In addition to the system built-in scenarios, we can create custom scenarios. Custom scenarios are available for all recommendation sections.

In addition to the system built-in scenarios (without sales, below target ACOS, above target ACOS) we can create custom scenarios. Custom scenarios are available for all recommendation sections.

using-custom-scnerios

Clicking on the ‘Custom’ option on the top menu will display options to create , edit or delete a scenario.

Creating a new Scenario

Selecting ‘New Scenario’ will open a popup where we can configure different conditions for the scenario based on:

  • Impressions
  • Click-through-rate (CTR)
  • Cost-per-click (CPC)
  • Conversion Rate (CVR)
  • Clicks
  • Spend
  • Orders
  • Sales
custom-scenerios-metrics

Once we’ve set the scenario conditions we can name it, for example ‘Low converting keywords’ or ‘Low CTR Search Terms’ and save it.
Once saved, it will appear on the top navigation and every time we access the page and select the custom option all of our scenarios will appear.

option-screenshot

Editing a Scenario
We can edit a scenario by selecting it from the top menu and clicking on the ‘Edit’ option.

Deleting a Scenario
We can delete a scenario by selecting it from the top menu and clicking on the ‘Delete’ option.