Tutorial - RevenueWize's Amazon Keyword Tool generates new relevant keywords and ASINs which are not picked up by the Amazon auto campaign
RevenueWize provides a powerful Amazon Keyword Tool for discovering new keywords and products to target. The solution consciously generates new relevant terms and adds them to their relevant ad groups.
The RevenueWize Amazon Keyword Tool gets the recommended keywords and ASINs from the Amazon Sponsored Brands discovery Engine.
Amazon Sponsored Brands has a mechanism similar to the one generating search terms for the Amazon Auto campaigns but in a much more accurate fashion. Amazon has invested in its Sponsored Brands discovery Engine and we have found the terms it generates highly relevant.
The solution makes API calls to the SB Engine on a regular interval and generates new keywords and ASINs based on its response.
The solution does not add new terms if they already exist in the account.
Amazon auto campaigns are also used for discovering new terms.
Close Match and Loose Match ad groups constantly generate search terms, while Complements and Substitutes generate targeted ASINs
Typical Amazon auto campaigns include many search terms and ASINs with their respectable performance
Amazon auto campaigns have several flaws:
We can set only one bid per group so we end up with hundreds or sometimes thousands of terms with the same bid.
However, we know for a fact, each term is most likely to have its unique optimal bid
Auto campaigns tend to have low bids.
Therefore, if for example, we set our bid to $0.50 and relevant terms require a minimal bid of $1.50 to generate impressions. It will most likely generate very few impressions or none at all in the auto campaign.
Amazon auto campaigns generate duplicates.
For instance, a close-match and a loose-match campaign can generate the same term and create duplicates.
RevenueWize keyword and ASIN research campaigns overcome these obstacles by creating direct keywords for each term and not grouping them with the same bid.