How to use the Amazon PPC bid placements feature the correct way to improve your performance and reduce your ACOS with RevenueWize
Managing your Amazon PPC bid placements is a powerful feature Amazon provides. There are different locations your ads can appear on Amazon (placements) You should familiarize yourself with this feature as it helps your ads perform better and results in a reduced ACOS. To make the most out of this feature you need to make sure you set it correctly otherwise you risk increasing your ACOS instead of reducing it.
From a placement perspective, there are 3 main placements that the campaign is serving:
You can see here lots of details such as the cost per click (CPC), click-through rate (CTR), conversion rate.
By periodically checking the data of your placement, you can easily decide whether to increase your bid strategy with an extra premium in order to get top placements.
The following tutorial explains how to use the Amazon PPC bid placements feature the correct way to improve your performance and reduce your ACOS. It includes answers to the following questions:
You should also consider your bidding strategies to improve your ACOS performance.