Watch this video tutorial to understand how to set the campaign placements and how to improve your Amazon PPC campaigns.
The Campaign Placements menu allows us to see how our ads are performing based on their location in Amazon.
Looking at the analysis we can learn how each of the ad placements is working and adjust our bidding strategy accordingly.
The analysis includes the following placement groups
Remarketing off Amazon is available only to those bringing external traffic to their ASIN pages otherwise it will not be displayed.
We can see the important stats related to our ad placements including our spend and ACOS for each of the placements.
The results can be filtered by one or more campaigns.
Below the graph we will find a list of our campaigns and see their targeting type
Their Daily Budget
The Avg. Daily Budget Used
The daily budget usage
The Bidding Strategy for the campaign
And whether there’s a top and product bid placement adjustment
Clicking on the “Edit” option allows us to configure the campaign settings
We can set the daily budget
Set our bidding strategy
The Top of search bid adjustment and
Product Page bid adjustment
A detailed explanation of each of these settings is available in our FAQ