How to build a good Amazon PPC campaign structure

Watch this video to learn how to create a solid campaign structure

Video Topics

Many sellers focus on their ACOS and how it can be reduced and disregard the importance of how their campaign structure can impact their performance.

One of the most crucial aspects impacting your advertising success having a good and solid campaign structure to support your advertising tactics. There are multiple campaign structure methods and we will discuss the best Amazon campaign structure by far in our opinion. It is the optimal structure for the majority of sellers and can be easily created in Amazon Seller Central. It supports the search term isolation methodology. 

A good campaign structure is the foundation for achieving our advertising goals. A good structure will allow us to:

  • Analyze data
  • Make decisions
  • Optimize quickly
  • Expand

The following tutorial explains how to build a solid Amazon campaign structure to support your advertising goals. It includes answers to the following questions:

  1. Tips to build a good campaign structure.
  2. What are the different considerations we should take when building our campaign structure? 
  3. How many ASINs to include per campaign?
  4. What are the goals for each campaign?
  5. How many ad groups to create per campaign?
  6. How to support product variants in your campaign structure
  7. What are Amazon manual campaigns (exact, phrase and broad)?
  8. What are Amazon auto campaigns (close match and loose match)
  9. What are product targeting campaigns (Amazon substitutes and complement campaigns)?
  10. What are sponsored brand campaigns?
  11. What are Headline search ads campaigns?
  12. What are Product display ads campaigns?
  13. What are Video ads campaigns?