How to Use the Keyword Expansion

Learn how to use keyword expansion, step by step guide drill down into keyword and find the best suitable and revenue-generating keyword for your campaign.

When evaluating a search terms performance in a Broad, Phrase or Auto campaign, we can drill down into its keyword and view all of the search terms it includes.

The keyword Match Type displays a figure next to it which represents the number of search terms it includes

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Clicking on the Match Type will redirect us to a page where all of the keywords search terms will be displayed

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We can perform review all of the keywords search terms and execute different actions for each of them should we chose to.