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Using the Custom Scenarios

In addition to the system built-in scenarios, we can create custom scenarios. Custom scenarios are available for all recommendation sections.

Help Center > Getting Started / How to > Using the Custom Scenarios
Determining Our Target-ACOS How to calculate our current ACOS and the Total ACOS How to calculate your Break-Even ACOS How to Manage Duplicate Terms Setting up the listings tab How to use the Impressions Drop Menu How to use the Snooze functionality How to use the Change Tracker Menu How to use the Campaign Placements Menu How to Manage Losing Keywords How to Manage Snoozed Items How to Use the Overview Dashboard How to Manage Keyword Recommendations How to Perform Bulk Bid Adjustments How to Perform Bulk Snooze How to Manage Search Term Recommendations Using the Custom Scenarios How to Set a Custom Target ACOS How to Use the Keyword Expansion Negative ASIN Targeting with Smart Auto Targeting campaigns The Search Term Isolation Methodology – Amazon advanced search Amazon PPC Campaign Structure Analysis Amazon PPC Bid Warnings (Overbidding)

In addition to the system built-in scenarios (without sales, below target ACOS, above target ACOS) we can create custom scenarios. Custom scenarios are available for all recommendation sections.

using-custom-scnerios

Clicking on the ‘Custom’ option on the top menu will display options to create , edit or delete a scenario.

Creating a new Scenario

Selecting ‘New Scenario’ will open a popup where we can configure different conditions for the scenario based on:

  • Impressions
  • Click-through-rate (CTR)
  • Cost-per-click (CPC)
  • Conversion Rate (CVR)
  • Clicks
  • Spend
  • Orders
  • Sales
custom-scenerios-metrics

Once we’ve set the scenario conditions we can name it, for example ‘Low converting keywords’ or ‘Low CTR Search Terms’ and save it.
Once saved, it will appear on the top navigation and every time we access the page and select the custom option all of our scenarios will appear.

option-screenshot

Editing a Scenario
We can edit a scenario by selecting it from the top menu and clicking on the ‘Edit’ option.

Deleting a Scenario
We can delete a scenario by selecting it from the top menu and clicking on the ‘Delete’ option.

Related Terms
Amazon PPC Bid Warnings (Overbidding) Amazon PPC Campaign Structure Analysis The Search Term Isolation Methodology - Amazon advanced search Negative ASIN Targeting with Smart Auto Targeting campaigns